Rightmove wanted to inspire people to reassess their current home environments and consider whether it was time for a move. Using the logo as our starting point, we evolved the brand’s visual style from illustration-based ads to a cleaner, more mature style. 
Following the art direction work presented at pitch stage, I created a series of visuals featuring homeowners/renters in their new homes, then adapted these into formats including press ads, online banners and taxi wraps.
The Moving Stories content film series focused on real-life stories and the supporting ads were featured in relevant blogs to help people realise that better homes were waiting to be discovered.
© Alessandro Lingua 2020