Peugeot UK sought to create a more consistent approach to their advertising after competitor research revealed that the brand lacked easily-identifiable visual cues.
As lead designer for the project, I developed a new design system and refreshed the brand's look and feel. This included updating the typographic style and introducing a new, flexible brand device to be used across media.
Additionally, I produced a detailed document that replaced all current UK advertising guidelines, and I oversaw the launch of the new Peugeot 308 and Peugeot 2008 campaigns in national press, outdoor and digital.
