As lead designer across Nissan’s marketing communications, I was responsible for ensuring cohesive visual output across a range of formats, including email marketing, direct mail and internal customer insight reports.
Working closely with the client services team, I translated behavioural insights into digital design solutions that aligned with brand guidelines. By tailoring lifestyle imagery and content to the target audience, I helped each campaign feel relevant, engaging, and personalised.
I oversaw the evolution of the brand's typographic approach, making headlines bolder and more dynamic to better capture attention and drive engagement. Stronger product imagery and a broader colour palette introduced more variation and freshness between campaigns.
