After launching as an exciting experiential start-up, Hyperactive needed a new brand identity. We worked with the agency’s founder to create a digital-first visual identity based on surreal, modernist graphic design.
I designed a new logo which reflected the company’s energetic, culturally-relevant and high-impact experiential work. I also oversaw the design of the new website and created easy-to-use presentation templates for the Hyperactive staff, as well as social media design guidelines.
The new wordmark (above) was based on layered typography - a concept that extended to the headline typographic treatment (below).
I also created a set of unique images (above) using a mix of photography, graphic patterns and the new colour palette.
© Alessandro Lingua 2020