With electric-powered tools becoming increasingly reliable, Dewalt set out to make a bold statement with the launch of their Powershift range. The campaign spotlighted six flagship tools and targeted industry professionals, encouraging them to make the shift from petrol to electric.
As the campaign’s lead designer, I developed visuals featuring a unique typographic treatment paired with high-contrast photography, ensuring the Dewalt brand remained visually dominant in a crowded market.
The campaign’s success was further highlighted when the Powershift range was recognised in Time Magazine’s list of Best Inventions of 2024, earning a spot in the ‘Sustainability’ category as one of the top 200 products making the world smarter and more sustainable.
