With electric-powered tools becoming increasingly reliable and enabling faster turnaround times for workers, DEWALT set out to make a bold statement with the launch of their POWERSHIFT range. The social media campaign spotlighted six flagship tools and targeted industry professionals, encouraging them to make the shift from petrol to electric-powered equipment.
I led the design for the campaign launch, which featured high-contrast photography and a distinctive graphic treatment for the product imagery—all while ensuring the DEWALT brand stood out clearly from the competition.
The campaign’s success was further underscored when the POWERSHIFT range was recognised in Time Magazine’s list of Best Inventions of 2024, earning a spot in the ‘Sustainability’ category as one of the top 200 products making the world smarter and more sustainable.
