With electric-powered tools becoming increasingly reliable and enabling faster turnaround times for workers, DEWALT set out to make a bold statement with the launch of their POWERSHIFT range. The social media campaign spotlighted six flagship tools and targeted industry professionals, encouraging them to make the shift from petrol to electric-powered equipment.
As the campaign’s lead designer, I developed a distinctive typographic system paired with bold, high-contrast photography, ensuring the DEWALT brand remained visually dominant in a crowded market.
The campaign’s success was further underscored when the POWERSHIFT range was recognised in Time Magazine’s list of Best Inventions of 2024, earning a spot in the ‘Sustainability’ category as one of the top 200 products making the world smarter and more sustainable.
