When it comes to checking our bodies, touch is an incredible tool that could detect early signs of breast cancer and ultimately save our lives. To build people’s confidence when self-checking, we worked with Coppafeel to shift the focus from breasts to hands.
We chose a graphic approach. Skewing typography into the shape of breasts, we created a set of hand-drawn images that delivered a strong, universal message: trust your touch. The images were adapted into posters, mirror stickers and even a Leake Street mural.

The hand-drawn lettering was adapted into mirror vinyls as part of the awareness raising campaign.

Using the brand typeface, I chose a more traditional typographic approach for the TV titles.

© Alessandro Lingua 2019