Citroen wanted to capture a sense of adventure and outdoor spirit with their new special edition C4 Cactus. Working in partnership with surf brand Rip Curl, we commissioned a unique set of surfboards for the main campaign.
Following its success, we created a secondary campaign to auction the surfboards on eBay. I was responsible for creating the print layouts for the campaign.
All proceeds were donated to The Wave Project - a charity that uses surfing as therapy for young people.