Barbican wanted to challenge the idea that classical music is inaccessible by targeting a broader demographic. Most of the genre’s existing marketing materials focused on the performers, so we shifted the focus to the audience.
As lead designer for the campaign, I created a series of portraits that capture the intense sensation of engaging with a piece of classical music, complete with its changes in mood and tempo. Taking inspiration from the surrealism of multiple exposure photography, the visuals combine rural and urban scenery to create colourful 'dreamscapes'.
The images were adapted into posters and were used in all marketing materials for the Classical Music programme. The project featured in Creative Bloq, Digital Arts and Creative Review, and was nominated for The Drum’s Out of Home Awards.