If you’re going to spend all that time on your phone, you should at least seek an enriching tech experience. Audible wanted to communicate this message to consumers in their Mindful Moments campaign.
Why the apes? Well, if our closest ancestors found a tool to learn more about the world, wouldn’t they use it, instead of mindlessly playing cheap mobile games?
Working with Tim Flach’s photography, we created a set of striking posters which were displayed on and around the TfL network. The humorous campaign distinguished the Audible app from other, less stimulating alternatives.